By Lauren Wilson Studies show that consumers’ decisions are influenced more by emotion than by logic. Marketing campaigns that include human interest stories can generate thousands of new readers and shares on social media. To influence consumers, PR pros should build stories around their products. Adding a personal touch to your campaign can lead consumers…
Category: Trends
Public Relations trends 2016
The earliest of public relations, or PR, date back to the ancient civilization era, where public influence played a significant role in abolishing slavery in England. The public relations industry has since gone through tremendous transformation over the years. This is largely attributed to the ever-changing nature of conventional media, advent of new forms of…
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